Skagen 360

This project was created for Yvonne Seier Christensen to support the launch of Champagne Skagen in the Scandinavian market.​ The creative starting point was the painting "Hip, Hip, Hurra!" by the Danish painter Peder Severin Krøyer. This artwork perfectly captures the atmosphere Yvonne wanted the brand to convey: bright Nordic summer light, celebration, intimacy, and effortless joy. 

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The goal was to bring the painting’s world to life: to expand a single iconic moment into a broader narrative about Danish summer: cycling through coastal towns, beach days, picnics, children playing outdoors, romance, laughter, and that relaxed, golden-hour feeling of togetherness.

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I began by building a moodboard to lock in a unified visual direction. To keep the style consistent, I used Krøyer’s paintings as the primary reference for light, color, composition, and texture. From there, I used AI tools to generate additional scenes that matched the visual language of the originals, creating concept frames and story moments that felt cohesive, authentic, and emotionally aligned.

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This process gave me a clear creative framework throughout the project: every visual decision supported the same narrative, and every scene reinforced the brand’s core message—celebration, warmth, and Scandinavian summer living.