Retina Hoodie

For Alchemist, I designed a special limited-edition merchandise hoodie, accompanied by a custom high-quality box. The hoodie features an embroidered eye motif on the back, symbolizing that year's Alchemist theme of "Identity."

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The box, fully illustrated by me, captures the entire universe of the restaurant — from its signature dishes and behind-the-scenes moments to its stories, ideas, and the essence of Alchemist itself. Finished with a sleek vinyl gloss, the box maintains a black, understated tone, inviting a more immersive and tactile experience.