Madmagi

Madmagi (eg. Food magic) is a channel primarily for kids (but open to everyone) that explores how natural sciences – physics, chemistry, and biology – show up in the food we eat every day, often without us even noticing. It’s everyday magic: a fun way to teach children the connection between science and gastronomy through playful, hands-on learning.

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The Madmagi universe is designed to spark curiosity and encourage families to try engaging (and sometimes wild) food experiments together at home.

For this project, I created the illustrations, developed the visual language, and produced the animations –bringing the concept to life in a modern, cheerful, and approachable style.