Concept Development

For a concept presentation, I developed a set of creative materials to bring the ideas to life and show how the final product could look and feel. This included early-stage visual explorations using illustrations, color palettes, and layout examples to communicate the overall direction and user experience.

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For both brands, I created dedicated visual directions that translate the product offering into a fun, modern visual. The resulting concepts were designed to clearly communicate the product options while staying engaging, approachable, and consistent with each brand’s personality.