Canelo Dogcare

CANELO is a brand for high-quality, natural pet care products. As an Austrian family business, CANELO develops and produces natural dog care with a strong commitment to animals, people, and the environment. The products are made using sustainably sourced, exceptionally mild ingredients and gently processed plant extracts created in-house through their own tincture-making process.

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For this project, I first led a rebrand and designed a new logo. I then created the packaging system for a line of eleven dog care products. The brief called for a simple, clinical, and minimalist design, while retaining the existing paw trail as a consistent brand element. Each product in the range also needed its own color. To meet this, I developed a color system that makes each item instantly recognizable while keeping related products within the same color family to communicate cohesion across the full line.