Audemu

Audemu is a wellness and skincare brand creating sleep-support products such as mouth and nose tapes, designed to improve sleep quality and support everyday wellbeing, starting with truly restorative rest.

In this project, I provided brand consultancy, helping Audemu translate their mission – scientifically grounded innovation, transparency, and sustainable self-care – into a more premium, luxury-facing brand experience. My work included refining the existing logo and defining clear creative direction across the core touchpoints: a cohesive color system, material and finishing recommendations, and guidance for photography and overall visual language to ensure the brand feels elevated, consistent, and trustworthy across channels.