Arkhane Project
Arkhane, a Spanish culinary company, pioneers the fusion of fine dining with natural exploration. They produce exquisite dishes and beverages while also educating on culinary development and fermentation.
As part of a comprehensive design brief, I had the privilege of collaborating with Arkhane to visually represent their multifaceted approach. Drawing on their core elements—fauna, fungi, and flora—I crafted a Transmutational Circle, seamlessly intertwining these components in the center to form the company's main logo.
This approach not only encapsulates Arkhane's ethos but also
serves as a powerful symbol of their interconnectedness
with natures elements.
The Transmutational Circle is divided into three segments, each symbolizing one element of nature. Within each segment lies a unique pattern, visually capturing the essence of that element, accompanied by corresponding symbols. In the outer layer are general symbols representing the bands values , while in the center, the lines from each element merge to form the main logo.
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Additionally, I created individual segment circles for each element, providing versatility in branding and enabling tailored presentations and materials. These segment circles offer a focused representation of Arkhane's diverse offerings, further enhancing their visual identity.
View the whole brand guidelines with detailed description of Arkhane's Universe below.
Finally, I'd like to offer insights into my project process. I begin by seeking inspiration as a crucial part of my research. Next, I sketch out various ideas, exploring how to bring them to life and considering their feasibility. Lastly, I delve into different illustration options for the main elements, refining until the perfect visual representation is achieved.
